Examples of national energy labelling promotion activities
This section contains a list of promotional activities organised by the project partners. Please, find the documents (regularly updated during the period of 2011 - 2013) available for download, including a brief description of external partners involved and the scope of activity undertaken.
We hope the set of promotional activities (in national languages) will be a good inspiration to others in undertaking other similar actions. Please contact the project co-ordinator or national partners if you would like to obtain more information about activities undertaken or if you would like to get engaged in some of them!
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TV programme, called Sociedade Civil in RTP2, broadcasted on August 1st, 2013, explained the new energy labels, focusing on the differences in layout between the old and new labels, financial savings between the energy classes, and the impact of ecodesing on the energy classes available on the market. All the dissemination materials prepared for the project and the link to the website were displayed. The link to the programme is: http://www.rtp.pt/play/p1043/e125352/sociedade-civil-viii
The project partner in GErmany, Öko Institute, had delevoped a leaflet explaining new energy labels to the consumers, which is circulated to the clients of energy utilities, which are a member of ASEW - The German Association of Municipal Utilities Supporting Sustainable Resource Management.
New energy labels, as used for air-conditioning units and other product groups, such as TVs, are explained in new materials produced in English by a project partner in Malta - in the format of poster and bookmarks.
The information materials that were produced within the Come On Labels project in Greece (e.g. posters and leaflets) were distributed in 89 municipalities across Greece. The material was displayed in municipal premises, so that both consumers and municipal employees could be informed about the new energy labels of electric household appliances. Municipalities of different size and geographical position were selected, so that an important number of citizens across the country could be reached.
A new and updated edition of the pocket guidebook was printed in 500 copies. This publication explains the new and old energy labels, how to display the labels in shops, producers´ and retailers´ obligations, market surveillance authorities activities and possible penalties and the timetables for the new energy labels and ecodesign requirements implementation. The pocket guidebook is being delivered to shops, manufacturers, consumers' organizations, energy agencies and national authorities in Portugal.
The project partner for the Czech Republic and Slovakia, SEVEn, has cooperated with DATART, retailer chain active in both countries, in preparing and publishing a brochure specifically explaining energy labels for all respective product categories. Brochures, available both in Czech and Slovak language, explain the content of the labels and give advice for choosing energy efficient appliances.
The Portuguese Radio channel Antena 1 has broadcasted the Quercus programme "One Minute for the Earth". This programme emphasises the importance of the energy labels in the selection of energy efficient appliances, the energy savings between the different energy classes and explains the range of energy classes now available on the market for the major appliances. To hear the programme click here.
The Portuguese project partner, Quercus, has produced an information material explaining the new energy labels designed for air-conditioning units. It is printed in 5000 pieces and circulated via retailers, suppliers, consumer information networks.
The meaining of the new energy labels and project achievements have been introduced to the Vecernji list readers in Croatia, which has over 250 thousand readers. Find the link to the article in Croatian language here:
http://m.vecernji.hr/zivot/u-eu-zabranjene-perilice-losije-a-hladnjaci-od-a-razreda-clanak-511582
In a 20 minutes long interview, the Come On Labels project partner in Croatia has explained the new EU energy labels and gave advice to consumers on how to use them when making their purchasing decisions. The interview took place on February 4, 2013. The file is zipped MP3.
The Portuguese TV channel TV-RTP1 has features a "Green Minute" programme, focusing on new energy labels and explaining how they can help consumers in selecting more energy efficient products. Find the link to the programme here: http://www.rtp.pt/play/p55/e103448/minuto-verde
Quercus, the Portuguese project partner, has organised a range of activities to promote the new energy labels to consumers around Portugal. Examples of such activities include information articles, elaboration and distribution of bookmarks and pocket guidebooks, and organisation of seminars and household advisory events.
The Italian project partner, ENEA, is working with CECED Italia and the national retailer Association to educate retailers about the proper display of energy labels at the points of sale. First two seminars have taken place in November 2012 in Padova and Bologna, attended by 90 and 50 participants, respectively.
The Consumers Union Quality of Life has published an electronic article on the use of the energy label to help consumers select more economic and energy efficient appliances.
During August till October 2012 more than thirty shops have been visited in Spain and 7800 appliances with the energy labels were checked by the Come On Labels project representative. The improvement of the status in the sector is relevant because now 74% of the appliances were correctly labeled.
The Croatian project partner, ELMA, has adapted and printed the retailer training manual that was developed within the Come On Labels project. The manual is now being circulated to retailers, but also to other relevant stakeholders, such as product suppliers and national authorities, etc. (6,5 MB)
The new energy labels and their proper display in appliance shops have been explained to inhabitants of selected regions in Latvia, based on a promotional activity of the Come On Labels project partner in Latvia, Ekodoma.
The Greek project partner, CRES, has printed the retailer training manual that was developed within the framework of the project. The manual will be circulated to retailers, but also to other relevant stakeholders.
Links to articles in German media, based on the press release, published by the German project partner, ÖkoInstitute, summarising the results of the first set of project shop visits, monitoring the proper presence of energy labels on products in shops.
The Austrian project partner, AEA, has published the results of the set of shop visits, undertaken to monitor the proper presence of energy labels on products, in a press release, which is summarising the findings of this activity.
The download contains the press release and articles published based on the press release.
The Portuguese project partner, Quercus, has promoted new energy labels to consumers and to shop assistants at "Sustainable Energy for All" event and at Leiria municipality appliance retailer. Find the programme enclosed and please contact the organisers to receive more information about the content of the events!
Summary of the results of the shop visits, undertaken by the Come On Labels project consortium is available in the News at SEVEn magazine, produced by the project coordinator.
Find out more about it in English or in Czech edition of the newsletter.
On June 7th 2012, the ComeOnLabels project manager in Latvia, Julija Bulgakova, gave a training on the EU energy labelling for the Roja municipality employees.
10 people working in the municipality and municipal institution attended a 3 hour training that included topics on history of labelling, it's value for buyers, and importance for environment.
On the website of the Austrian broadcasting service - ORF.at - an article about energy efficient household appliances and the new EU-label was published. The article is available for download here.
The BEWAG (energy utility of Burgenland) has published an article in their member magazine about "Saving energy and money with efficient appliances and the new energy labels". The article is available for download here.
Ekodoma project manager Julia Bulgakova was invited to inform audience of Tehnovizija program of Latvian National Television on EU energy efficiency labels, recent changes and on what the energy labels are about from consumer perspective when buying an appliance for the household. Ekodoma provided information on historical development on the EU energy labels, showed differences between official EU labels and marketing stickers that are often found on the appliances, as well as explained the meaning of the pictograms on the official new energy labels. The program was shown on March, 25th, and repeated later. View it in Latvian here.
The Spanish project partner, Escan, has published several articles related to the energy labelling, both for the general public and experts. It has also developed the Spanish version of a retailer training manual, focusing on educating the shop assistants on proper display and usage of the energy labels, and prepared a document on the new EU legislation on energy labelling of the air-conditioning units.
Ask the project organizers for more information!
Energy label related training was presented to students of the Technical institute ISIS C.A. Dalla Chiesa in Sesto Calende (VA). 5 classrooms (about 100 students) have been involved in a information campaign on the use of household appliances in particular cold appliances and washing machines.
Quercus, the Portugeese project partner, has designed and exhibited a poster, focused on the explanation of the new energy labels. It was shown to the public the first time at the "Água & Energia Live Expo" Exhibition (Water & Energy Live Expo) which took place on the 22-25 March 2012 in Lisbon.
The Portugeese project partner participated in several radio and television programmes focused specifically on the explanation and promotion of energy labels to the general public and consumers. Download the broadcasts from the attached file.
The Four Heatons 'Moor' magazine is circulated amongst 8,000 households and community groups near Stockport, England. The magazine worked with Severn Wye to promote the labels and the Come on Labels project.
The Five Valleys Directory has a readership of around 20,000 people through the Stroud District in Gloucestershire. The magazine regularly features articles from Severn Wye and was keen to raise awareness of the new energy labels.
On April 3rd, 2012, the Czech Come On Labels representative appeared on the Czech Television Channel one programme focusing on the protection of consumer rights, explaining the new energy labels and the difference in energy consumption by the TV technologies. Find the broadcast here (In Czech language).
The representative of the Come On Labels in the Czech Republic spoke about the new energy labels for dishwashers on a consumer protection programme of the Czech Television, broadcasted on 27. March 2012.
Full broadcast in the Czech language here.
One of the largest Czech appliance retailers, Datart, member of KESA Electricals plc., has published a consumer magazine focused on household appliances and electric products, where special article was devoted to the new energy labelling and the explanation of the changes to the consumers. The magazine has a widespread circulation in shops.
Enclosed are examples of articles, focusing on the new energy labels, published in late 2011 in Spain within the Come On Labels project. The articles are targeted on general public, consumers interested in consumer rights, and on appliance retailers. (3.6 MB)
The Greek project partner CRES has published an article on the new energy labels for household appliances and the "Come On Labels" project on the online research tool EcoTopten.gr.
It has also published an article introducing the new energy labels for household appliances and the "Come On Labels" project on the homepage of the Greek Consumers Centre (ELKEKA). Additionally, the article has been sent via email to all registered members of ELKEKA.
The latvian radio station Radio 1 broadcasted on December 16., 2011 a report on new energy labels, taken in a newly opened appliance shop, where the meaning of the energy labels, importance of energy efficient products, instructions for making consumers' own selection criteria at the time of purchaing products etc. was explained to the general public.
File 10MB.
In November 2011, Severn Wye Energy Agency developed a leaflet that explains the new energy label to consumers and householders. The leaflet has received praise from organisations such as Defra and the Energy Saving Trust.
It will be distributed to a variety of sources in order to reach as many households as possible, from retailer shops and events through to housing associations and direct delivery to thousands of homes.
In Malta, an informative leaflet for retailers and suppliers was prepared in August 2011. Information provided on the leaflet includes general information about the new product energy label scheme, obligations that arise from the EU-wide implementation of this new scheme for retailers and suppliers, information about common label elements and elements specific to certain appliance types. Finally, the leaflet includes information about the Come On Labels project, contact details of the project partners and highlights the support of the Intelligent Energy Europe Programme. The leaflet was circulated to several hundreds of retailers and suppliers in Malta in fall 2011.
Second edition of the leaflet was prepared in May 2012 and will be used at the main national dissemination events.
Entre las actividades del proyecto que se desarrollan en España destaca la difusión de algunos materiales. Este es el díptico elaborado por Escan en el que se analizan los cambios del Nuevo Etiquetado Energético de los siguientes electrodomésticos: lavadoras, lavavajillas, frigoríficos, congeladores y televisiones.
Le 5 juin 2011,l'Institut Bruxellois de l'Environnement a organisé la "Fête de l'Environnement" annuelle. L'ABEA y a participé de manière active, en tenant un stand pour le projet européen Come On Labels. Outre les conseils généraux en énergie, les visiteurs ont été informés sur le nouveau label énergétique et les astuces pour réduire la consommation de leurs appareils électroménagers. Les enfants présents ont pu chacun réaliser une fleur géante aux couleurs du label énergétique et répondre à des quizz sur l"énergie. Les brochures distribuées sont téléchargeables sur ce site.
2 dépliants nouveaux sur réfrigérateurs et l'entretien du linge - en français et en flamand. (2 MB).
On May 14, 2011, the Joint Research Centre - Ispra Site - organised the annual "Open Day". Visitors received information about the energy efficiency and renewable energy opportunities. The local ENEA office participated to the event presenting the on-going activities, including the ComeOn Label project. The pictures available below for download show the project material displayed, there is also the poster for download.
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